Motion Design
Brief
How can we create an informative, playful and engaging ‘explainer’ video that encourage adult audiences to care about Australian bats?
Inspiration
"Nothing in life is to be feared; it is only to be understood. Now is the time to understand more, so that we may fear less."
- Marie Curie
Concept
Bats are an immensely misunderstood and unappreciated native species. To care for bats we must understand them and recognise their significance. Debunking bat myths to prove that they are harmless and overcome public vilification. To highlight their importance in aiding Australian biodiversity.
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